SEO: Guide for Beginners
If you're serious about building a career in SEO content writing, here's what you must know:
While Writing (Content Optimization)
Keyword Placement
- Use your primary keyword in:
- Title (H1)
- First 100 words
- Meta description
- Subheadings (H2/H3)
- URL
- Image alt text
Meta Tags
- Meta Title: 55–60 characters
Meta Description: 150–160 characters with a CTA or value prop
Content Length
- Match or slightly exceed the top-ranking pages
Internal Linking
- Link to relevant content on your own site
External Linking
- Cite credible sources (e.g., .gov, .edu, top blogs)
Readability
- Use short sentences, bullet points, and a clear structure
Tools like Hemingway Editor and Grammarly help a lot
And that’s not all.
There’s a lot more that happens after publishing—from tracking organic traffic to monitoring bounce rate, CTR, and backlinks.
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